Beverage/Chocolate Development

Today was the third day in a row where I started with a clear intention of what I wanted to complete by the end. I knew that I had to move on from sandwich development and into a different area, so I decided to tackle chocolate bar designs. I started by taking a pre-existing chocolate bar wrapper and using it as a template to create my own interpretations. I figured that I couldn't go wrong using a world famous chocolate bar wrapper as inspiration. It's turns out it's a lot harder to take flat template and turn it into a 3D object. Below are images documenting my day of experimentation and the various different outcomes and conclusions that I came to.

Below is a scan of the chocolate bar wrapper that I used as a starting point. I simply measured the dimensions and created my own example in Illustrator.

After settling on the idea of wrapping the bar in stock with my quotes on it I then came to the conclusion that I would need some sort of sticker or label with additional information, and to break the design up slightly. I think it's important, that way the visually strong black and white text is not so harsh on the eyes. I looked into different shapes for these labels but settled on the one found below. I like that it is a simple shape, but not quite as simple as a rectangle. It does have some flare, but will not be difficult to produce. 

I started by writing down all the vital information that needed to be contained within the label, and then experimented with different layouts, placing emphasis on a range of words. I thought straight away that the circular component on the end lended itself to housing the 'peacock' symbol. However it did not sit right on its own, so I added some additional information in there. Then I placed each character and the related flavour in the elongated main section of the template. I printed the designs on to a range of different stocks to determine my favourite and after giving it some serious thought it would have to be the design in the bottom left corner of the image below.