Sunday, 15 May 2011

Sandwich Development 02

Today was my second day of experimentation with my sandwich packaging. I realised that I had previously been designing around unrealistic templates and dimensions. I was wrapping up items that I found in my room and therefore they had no real correlation to the size of a sandwich you could actually purchase. So I bought some bread, cut it in half and wrapped it in cellophane, meaning from now I could design around the correct dimensions. The flip book below documents the progress I made today. I feel as though I was slightly more focused and actually began to incorporate the required information into my designs, such as characters and their corresponding flavours.



I had a brief idea of creating a 'holder' which would house the loosely wrapped sandwich. If this was the case then I would base my future designs on the net shown below. I used Illustrator to create the net, and decided to print off a version to see if it was physically viable. 


Rather than wasting ink printing the net above I simply transformed it into a basic line image. This meant it was incredibly easy to print, cut and glue together. The results of the below design can be seen in the flip book at the top of the post. I'm not entirely sure it worked the best way it could. The very straight and neat lines of the construction below did not lend itself to housing a more round edged object. It is an approach that I don't think I will explore any further.


Instead of using the net above which is very strict and rigid about its dimensions I instead designed the object below. It is exactly the same width, but rather than scoring and folding specific edges to create a box I will simple wrap it around the sandwich. Just as long as I keep my designs within the darker grey area of the net I should have no problems.


Inspired by the net created above I then went on to create some visuals with specific information shown on them. I have decided that I want the information to be as minimal and hard hitting as possible. I hope to use the skills that I have learned within my type elective to create some very sleek typographical designs. Below are a few early examples. I hope the typography based theme is evident.


I then chose a specific design from above and created individual flavour variations, shown below. I also printed a few of these off and combined them with different stocks underneath, but all this can be found in the document at the top of the post.

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