Tuesday, 24 May 2011

Final Sandwich Images

The sandwich resolution was one that I was particularly pleased with. With it being considered the main component of the meal it was important that I got the design just right and it communicated my message effectively. There where times at the beginning of the brief when hundreds of different methods of how to wrap a sandwich where running through my mind. I think my chosen method may perhaps be the simplest of all those ideas, but it is also one of the most effective. By keeping it simple, the construction itself does not detract away from the quote composition printed onto the paper wrapping. Also by doing this, it allows minimal damage when opening the sandwich and therefore not ruining the composition. I also like how I used a sleeve rather than a sticker label like the rest of my range. The sleeve itself has a function and holds the sandwich together, as well as being a decorative item. I also like how the colour variation takes so much precedence with the sleeve design. With my other labels the colour is usually minimal, with only a small amount visible and most of the design taken up by either black or negative space. But with the sandwich the colour use is important and I believe it breaks up the type on display, almost acting as something that tones down the whole feel of the creation.

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