Snack Pack Development

I knew today that I would need to crack on with the design of the exterior of my snack pack. The first thing I did was redesign the net itself. After printing out a few trial runs I realised that it was a little too complex, so I got rid of a few tabs and made the handle components much more sleek and square. I also evenly spaced out each individual part of the net so I could visually imagine the amount that needed to be designed. As soon as I did this I realised that I could design the net in sections, that way the prospect is not too overwhelming and it won't make the whole box seem so flat, but instead will give it depth and a more exciting design. So I decided that I would tackle the side portions first, and once this was out of the way I could get on with recreating the old fashioned TV look on the front of the pack.

The first thing I did was think about the content I could put on the side panels. I hadn't given it much thought previously and with all the drawings I had done I simply drew in multicoulored stripes. I knew this wouldnt look good digitally as I had previously tried it and it was just awful. So I decided I would carry through some of the typography compositions found on the packaging inside the box.

The first thing I did was separate all the quotes and gather individual ones from each character in each sitcom that where food related. This provided me with a severely cut down selection, yet still there were a lot to choose from. I then went about composing the quotes as I have done with the food packaging and injecting colour. Unlike my previous attempts, this time I reversed out the type and made the background black. I did this because I felt it would make the panels more noticeable and not so drab.

I added colour in the form of the name of characters under each quote. I thought this was necessary because each quote will be from a different sitcom and if you weren't a superfan and didn't understand them all at least you see where they were coming from.

Below shows an early compositional idea with a range of different character quotes.

Reversed out, more of an impact.

I thought it necessary to compile to different compositions; one for each panel. I could have simply repeated the pattern on both sides, but from the wealth of quotes I had to choose from I wanted to show off as many funny lines as possible so I made another below.

Once I had all the quotes I arranged them in a visually appealing way, shown below. I had no intention of doing this, but by having black backgrounds it was as if I was framing the quotes and it hit me that the compositions below resembled poster designs. This was too much of a good thing to skip over so I have decided to include posters within the packs aswell.

And below is a final mock up of what my side panels now look like when they are completed.